From Fujiyama
& Geisha to Manga & Anime
At first Japan, the "land of the rising sun,"
was more of an
insider tip for the extravagant cultural taste. In recent years,
though, Japan’s modern culture gained more and more aficionados.
Especially young people love Japanese pop culture and identify
themselves with the ideals and looks of the heroes of manga comics and
anime films.
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“Japan trend“
in the fashion scene
Working together with designers from Japan for
their latest
collections international fashion brands like H&M, Puma and
Levi's
pick up these developments. The famous singer of "No Doubt", Gwen
Stefani has already sung about the style icons from Harajuku, Tokyo and
now she wants to continue this success story with the children's brand
"Harajuku Mini". In many different ways, Japan's lifestyle and sense
for aesthetics have taken influence on Western trends.
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Japan‘s
market for children’s fashion
"The best is still the original!" Under this
motto, the
German-Japanese family company Kimura Baumdorf Trading analyzes the
Japanese market for baby and children's clothes and tracks down the
most interesting Japanese labels in Tokyo, Osaka & Kyoto.
Feeling
the workmanship and experiencing the design first-hand, the sense of
quality and the Japanese attention to detail come to life.
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Concept of
Japan Kids International
In a broad portfolio of brands, Japan Kids
International presents
various labels: Traditional to modern, kakkoi (Eng. cool) boys to
kawaii (Eng. cute) girls. The aim of this concept is that retailers of
international children's fashion can easily find a brand matching their
philosophy, complement their portfolio and thus be better able to
differentiate themselves from the competition.
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Our Conclusion
The pioneers among manga fans have long since
become moms and
dads themselves and are looking forward to sharing this experience of
childhood in form of a trendy piece of clothes with their children.
High time for an original label from Japan!
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