From Fujiyama & Geisha to Manga & Anime

At first Japan, the "land of the rising sun," was more of an insider tip for the extravagant cultural taste. In recent years, though, Japan’s modern culture gained more and more aficionados. Especially young people love Japanese pop culture and identify themselves with the ideals and looks of the heroes of manga comics and anime films.

“Japan trend“ in the fashion scene

Working together with designers from Japan for their latest collections international fashion brands like H&M, Puma and Levi's pick up these developments. The famous singer of "No Doubt", Gwen Stefani has already sung about the style icons from Harajuku, Tokyo and now she wants to continue this success story with the children's brand "Harajuku Mini". In many different ways, Japan's lifestyle and sense for aesthetics have taken influence on Western trends.

Japan‘s market for children’s fashion

"The best is still the original!" Under this motto, the German-Japanese family company Kimura Baumdorf Trading analyzes the Japanese market for baby and children's clothes and tracks down the most interesting Japanese labels in Tokyo, Osaka & Kyoto. Feeling the workmanship and experiencing the design first-hand, the sense of quality and the Japanese attention to detail come to life.

Concept of Japan Kids International

In a broad portfolio of brands, Japan Kids International presents various labels: Traditional to modern, kakkoi (Eng. cool) boys to kawaii (Eng. cute) girls. The aim of this concept is that retailers of international children's fashion can easily find a brand matching their philosophy, complement their portfolio and thus be better able to differentiate themselves from the competition.

Our Conclusion

The pioneers among manga fans have long since become moms and dads themselves and are looking forward to sharing this experience of childhood in form of a trendy piece of clothes with their children. High time for an original label from Japan!

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